The first episode is all about his relationship with materialism and what millennials actually want to own, apart from - obviously - a house. He looks at how the internet has changed people's perceptions of owning things, and what things actually mean anything to millennials in a world where everything is disposable. We also hear from Alex's "peer group" - comedians Alfie Brown, Moses Storm and Jak Knight, journalist Rebecca Nicholson and cultural commentator David Burstein.