Swaggering and slick yet positive and passionate, Imran Yusuf talks fast and funny, and dances around accusations of arrogance. The first free fringe act to be nominated for Best Newcomer at the Edinburgh Festival, appearing shortly afterwards on Michael McIntyre's Comedy Roadshow, it looked as if the world was at his feet. But he is the first to admit he didn't capitalise on his success, and now takes a forensic approach to the business decisions and alliances he regrets. We talk about how his previous job in the video-games industry affects his quality control; uncover the dynamic between his work ethic and an 'internal unworthiness', and discover his voracious attitude to personal development...

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