Frankie Boyle brands Richard Branson a 'mad c***'

Frankie Boyle has accused Richard Branson of being a hypocrite for saying we needed to reduce carbon emissions despite the fact he owns an airline.

It's surely time for the sun to set on ITV's once-sparkling comedy drama. Back tonight for a fifth series, the characters now seem as tired as the hotel they hijack each summer. Loose Women's Sherri Hewson arrives as the Solana's exacting new manager Joyce Temple Savage ("I've got a lot of experience in the travel industry. I spent three years under Richard Branson.") Otherwise it's pretty much business as usual. Tanorexic pensioner Madge (Shelia Reid) harangues daughter Janice (Siobhan Finneran) about her missing husband. Hapless handyman Liam (Adam Gillen) is still desperate for dating tips. And ageing swingers Jacqueline (Janine Duvitski) and recently resurrected husband Donald (Kenny Ireland) are back on the prowl.

Most of the regulars return to top up their perma-tans but there's a significant newcomer tonight in the form of ex-Corrie stalwart, Loose Women's Sherrie Hewson as the new resort manager Joyce Temple Savage, determined to hoist the place up a star with expertise gained in "three years under Richard Branson". Such dodgy double entendres are the small-ish price to pay for Benidorm's warm, amiably recumbent fare.

Oscar-winner Kate Winslet heads up the guest list, as anarchic comedian Graham Norton returns with a new series of his bawdy chat show. Fresh from rescuing Richard Branson's mum from a burning Caribbean island, Winslet is now saving the world from a killer virus in new film Contagion. She's joined by affable comedian Rob Brydon and Billy Elliot star Jamie Bell, picked to voice Tintin in Steven Spielberg's new movie. Music comes from indie folk band Noah and the Whale.