Watching this BBC3 sitcom is the televisual equivalent of listening to a toddler squealing 'poo-poo' every five seconds because they think it's the most offensive word ever invented. Way to Go simply tries too hard to shock. The premise itself is controversial (and has already sparked the inevitable outrage from a Tory MP), but has plenty of potential for black humour: three blokes go into business to help the terminally ill to die. But the Beeb apparently feels the subject matter alone is not enough to grab our attention. Instead, it's stuffed the show with enough race, sex and vomit gags to make Judd Apatow blush (the writer is US TV writer Bob Kushell) and the result is heavy-handed and self-conscious. In this episode, the lads try to brush up their professionalism with a business seminar, while Scott (Blake Harrison) wimps out of helping a client with stomach cancer die. It all falls rather flat - and that's a shame. Assisted suicide is surely a subject, er, dying for a more intelligent treatment than this?

Twenty Twelve delivers quiet chuckles rather than belly laughs, but that's not to underestimate the subtle humour that mostly hits the mark. Much of the wit lies in the small details: from the gruesome multi-coloured logo to the ubiquitous fold-up bikes that are fast becoming a visual running gag. There's much merriment to be had tonight from the Perfect Curve PR team, led by clueless head of brands Siobhan (a superb Jessica Hynes) and including a 'viral concept designer', called Carl Marx. Elsewhere, Hugh Bonneville's performance is as beautifully nuanced as ever, juggling 'sustainability', 'legacy' and - this week's catch word - 'inheritance'. 'Who knows what that shit is,' says Siobhan when told she has to come up with a concept to combine the three. Indeed.