Facebook, Twitter, YouTube... it all feels as though it's been with us since the dawn of time and looks as though it's with us for the foreseeable future. Most of us are either pure addicts, whilst some have found the power from within to move away from the platforms, although these (amazing) types are of the very few. Self-branding is now a huge phenomenon and we all try our best to come across as best we can, well apart from the likes of Andy who continuously makes a mess of his life due to his online behaviour.