A further six 15-minute episodes will be published on iPlayer on Sunday 24th January, and are the television directorial debut of actor and comedian Simon Bird, best known for starring in The Inbetweeners and Friday Night Dinner.
It follows as Williams's self-named documentary-maker character "investigates how the influencer industry has been changed by an unprecedented pandemic".
Producers Baby Cow explain: "Struggling documentary-maker Liam Williams teams up once again with online talent agent, and self-professed 'Influencer Tsar', James Wirm (Tim Key) to find out what it takes to become a successful influencer in a post-pandemic world.
"Hoping that what he learns can help him attract a younger audience for his politically charged passion project - a time-travel movie called 'Squad Coals' - Liam undertakes a series of challenges, including helping a greasy spoon appeal to hip Instagrammers, saving a struggling art gallery with a TikTok exhibition, and commentating on a huge YouTuber boxing match.
"But as Liam proceeds with his tasks, he is distracted by the cosy relationship developing between Wirm and the Government's new Minister for Influencers, Mungo Slate (Graham Dickson), as well as rumours of a scandal involving a TikTok mega-star and senior British politician."
Liam Williams says: "It was a privilege to be able to make this series with such a talented and epidemiologically-conscious cast and crew. I stayed metres away from everybody else, washed my hands constantly, and didn't hug anybody the whole time. So just a normal shoot for me really."
Ben Caudell, Commissioning Editor for BBC Comedy, adds: "After a year when we've all been online more than ever, Liam's brilliant satire on influencers and the influenced couldn't be more timely. It's a comic must-watch, if you can muster the strength to drag your eyes off your phone for a few fleeting moments."
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