Edinburgh Fringe

Edinburgh Fringe advertising 2023

British Comedy Guide

British Comedy Guide is the leading website covering comedy in the UK, reaching up to 3x the number of readers of any other comedy site.

As one of the key publishers at the Edinburgh Fringe, each summer hundreds of thousands of comedy fans and professionals read our listings and features linked to the festival.

Listing your Edinburgh show on BCG is free. However, with 1,500 comedy productions in our listings, we offer additional marketing options to make sure the right people know about your show and are encouraged to buy tickets.

No hidden extras: Fees include VAT and cover the whole of July and August: we won't charge you weekly.

Contact us to discuss your requirements

Enhanced Listing

£50 (free for BCG Pro members)

A large feature-size picture on your show's listing. Also include your full press release text on the page and add additional content (e.g. a YouTube clip), so people are really encouraged to see your show.

Advertising Package

£300 (or £400 both) £400 (or £500 both)

Your listing will be enhanced and be given featured status (see above), plus pick from...

Banner Adverts: We will add your banners into rotation across our website. We guarantee a minimum of 200,000 targeted impressions. Only available whilst capacity lasts - book now!

Social Media: An advert post on our Twitter and Facebook accounts (130,000+ followers). Any image of your choice, any time, any day.

High Impact Advertising Package

£500 £600

ALL the above, plus...

Newsletter: A high impact spot in our widely read email newsletter (23,000+ subscribers).

High Impact Editorial Package

£700 £900

ALL the above, plus...

Editorial: A feature article about your show, custom-written by our team (any format other than review).

Custom packages


If you have additional marketing budget or different requirements, we can also tailor specific campaigns to your needs. Including but not limited to larger volumes of the advertising options above; a high-impact website takeover campaign; newsletter sponsorship; and further feature content. Discounts are available for multi-show packages. Please get in touch!

Contact us to discuss your requirements

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