'The articles are shit. No offence, Charlotte. But no one buys our publication principally for the literature. I think it's important to recognise that.' Lad's mag Doghouse is in trouble: after a topless image of an underage girl is featured, her furious father threatens to bring down the magazine. Fired from Doghouse for making this mistake, Sam interviews for a job at women's fashion weekly Electra but quickly discovers unsettling parallels between the two, forcing him to choose between compromising his values and yet another unpaid internship he cannot afford. Not I Theatre present a dark satire on media.