Bill Cosby said: 'I don't know the key to success, but the key to failure is trying to please everybody'. Luke McGibbon is not Bill Cosby. He could never muster the same amount of enthusiasm for Jell-O pudding and his biggest problem is trying to keep everyone pleased. But it's not all bad. Want to know how to be attractive to women using fruit? How to explain menstruation to a 12 year old? What your last words should be? How to top any ex you've ever had to compete with? It's all here. Sort of.