I too came to Pulling a bit late on. I was initially put off thinking it was going to be another 'wimmins' comedy programme (or worse still, a Brit version of Sex and the City) but my friend convinced me I should watch it. I asked him if there was any singing in it and he said no, so I immediately tuned in and was pleasantly surprised.
The big problem with BBC Three is that there seems to be no quality control when it comes to hyping programmes. The Beeb3 PR Department should have gone into overdrive when they had a little gem like Pulling, but instead marketed it as yet another run of the mill romantic comedy / drama.
Instead of shouting it's praises to the rooftops, they instead decided to concentrate all of their advertising spots to utter shit like 'The Wrong Door' or 'Can Fat Kids F**k?' or whatever their reality bollox is called.
Bah!...and if I may be so bold. Gah!