Quote: smudger @ 26th November 2013, 5:09 PM GMT
Yes that's why I asked if it was me. Maybe I'm getting too old for this business and its a young persons game but I don't find those aforementioned ladies funny at all. But yet I'm open minded to love the new radio stuff like . . .(not fully exhaustive) . . .Deep Trouble, Reardon, Claire, The Castle, Cabin Pressure . . . .so I can't be totally out of touch . . . . . can I?
I'm thinking what you're thinking on this one and would also endorse I's positive comments about Tom W. My principal concern, though, is whether the BBC is pitching this right. If R4E are getting the - youngish? - audiences in for the post 10pm slot, I'm content even if I prefer the continuity style during the daytime.
Arguably the big issue in radio is how to increase the figures among younger age groups while not losing the older ones. The future of individual stations - and radio itself - depends on that being done successfully. For what we know from research is that radio has to attract people early on in their lives if they are to stick with it. Plus if young people are attracted to radio, it is virtually a guarantee that it will have them for life.