Is that a gun you're holding there, Stephen? Steady on chaps, it's only a comedy forum. On the topic of the thread, I share the scything cynicism of some on here in many matters. However, by projecting myself into a similar position of acquired notability in a creative endeavour, in my head, I can find more sympathy with such people as HL who look for ways to prolong or revive their careers by such business-like methods. The old club comedians who chiselled out a name and a good career for themselves were often good businessmen too like Manning and Brown who invested money into their own venues to get themselves a decent living.
They've done well in the past in a very competitive market. Marketing savvy agents will tell them 'You have a brand! There's money to be made.' So it's very hard for the waning star of yesteryear to give up on it all and put the spangly jacket away. How many Bobby Davros or Eddie Larges have filled up your shopping bags at Tescos? Very very few I'd reckon. Maybe Sid Little, but that's about it.
On the crowdfunding thing, I know too little about. If she's not investing her own money like Godot suggests she do, then maybe she doesn't have that much or still rents. I was told that many stars of this or that don't necessarily own their own homes, even if they get good money on some ventures. The topsy turvy nature of the comedy and drama professions and the high costs of London property excludes many a well known face from owning their own, I believe.