Quote: Lee Henman @ October 5 2010, 12:29 AM BST
the vast majority or "normal" members of the public still want to go into a shop and buy an appropriate card for a birthday, Mother's Day, Father's Day, Christmas, or whatever. And most people expect that too. For instance I made a load of home-made Christmas cards last year out of pipe cleaners and glue and glitter and my Dad said "Bloody Hell, can't you afford real ones?"
I've also gone the 'inappropriate card' route by altering shop-bought cards; for example, for an 18th birthday, buy one that says "you are 8" and very obviously prefix it with the numeral 1. But I've had people not understand this, and wonder why I didn't conform to buying a 'proper' card. There's so much ritual and convention involved in card-giving for some people.
Often people suggest I should market my artwork as greetings cards, and indeed I have had them printed and sold them at my exhibitions, but in a way it devalues the original work so I stopped doing that. I would love to get on board with a big publisher, but I've no idea how to go about it.