Dilemma!

I have a bit of a dilemma here guys.

On Friday night, I saw this year's - or at least a - Coca-Cola TV advert. But it's not even December yet. Maybe the channel mucked up and showed it before they should have (Living TV 2, I think), but still, it's been on.

So is it Christmas? When does Christmas start?

Our very existence has been put into question here! Help me!

Christmas starts on November the 1st. Silly!
Haven't you been in any shops?

LIES!