Deadline reports that the Ali G and Borat star will take the lead role in the movie, which is based around an immoral businessman.
Described as a "satirical take on the world of the super-rich", Greed is reportedly inspired by "the lavish lifestyles of the elite, perma-tanned billionaire businessmen who shamelessly invest money into offshore tax havens."
Michael Winterbottom, who works with Steve Coogan and Rob Brydon on The Trip, has signed up to direct the shoot. The director has previously filmed The Emperor's New Clothes, the 2015 Russell Brand-fronted feature which focused on the growing disparity between economic classes and bankers bonuses.
Sacha Baron Cohen is currently working on Klown, a re-make of the 2010 Danish comedy film about a man who, to prove his fatherhood potential to his pregnant girlfriend, 'kidnaps' her 12-year-old nephew to head on a debauched weekend canoe trip with his best friend.