Part-panel show, part Apprentice style challenge show. Hosted by Mark Dolan, The Mad Bad Ad Show aims to reveal how the advertising world persuades consumers to part with their hard earned cash.

Each week team captains Micky Flanagan and Mark Watson are joined by a famous guest and an ad industry insider to be quizzed about classic ads from the past, present and overseas. The team captains are also challenged to shoot their own adverts with the studio audience voting for the best.

Our Review: It was brave of Channel 4 to try this rather 'niche' twist on the ubiquitous panel show format, but it just didn't gel on screen. The series certainly provided laughs, and ticked a few geeky media/TV trivia boxes, but there was a real lack of purpose to the programme that ultimately made it feel hollow and stunted.

In a series like Commercial Breakdown, the viewer is asked to laugh at ridiculous adverts for their implicit comedy value, and on panel shows like Have I Got News For You, they are asked to see the ridiculous in what is eleswhere presented as serious current affairs - and sadly that lack of a definite target, instead being the rather broad and faceless 'world of advertising', meant that this was a bit of a damp squib from the off.