Cockney wide-boy, Alfred Wilcox, works as a salesman for a plastics firm. He values his independence and will take any short-cut to get to the top. The best things in his life are money, wealth and prosperity and he doesn't care in which order they may come. He also values his freedom and whilst his fiancée of 11 years, Mabel Pollard, also works in the same office, she is fast losing hope of them ever getting married.