On Minorca, expat and bounder Sir Percy de Courcy has long been living the Mediterranean high-life, despite a lack of income. Spotting a cunning wheeze to flog some cheap local wine, he buys up 100,000 gallons of the plonk - only to discover it's undrinkably vile.

Instructing butler Perkins to improve the product, he quickly mixes up some samples with added special ingredients. When an unintended ingredient accidentally ends up in one sample, it turns out to be a brilliant mistake. The awful plonk is turned into a thoroughly pleasant red, with some quite surprising aphrodisiac results!

By chance, arriving on the island is a former school-mate of Sir Percy's, Mike Scott. He's on business to oversee a photoshoot for the lingerie business he runs with his wife, and Courcy thinks he's the perfect chump to flog the wine to.

Mike takes a little bit of convincing, but once the wine's been re-bottled with the new ingredients mixed in, as a long-term sufferer of impotence he's quickly sold on the drink's positives!