ITV1 is the generic on-screen brand name used by the twelve franchises of the ITV Network in the United Kingdom. Prior to 2001 the channel was known by various names. Regional names for the channel included: Anglia Television, Border Television, Carlton Television, Central Independent Television, Channel Television, Granada Television, HTV, London Weekend Television, Meridian Broadcasting, Tyne Tees Television, Westcountry Television and Yorkshire Television.

This channel has had considerable success with British comedy in the past. ITV's classics include Rising Damp, George And Mildred, The New Statesman and The Comedians. The network has struggled to create popular comedy for the new generation though, and following the recent demise of Harry Hill's TV Burp now only has one hit comedy: Benidorm. It is starting to invest in comedy again though.