David OK the majority of advertising executives are male, the stupid adverts are designed to make one feel vulnerable an outsider or whatever,opinions come from this testosterone 'world view'.
As women are statistically the household/ generic shoppers the Ads' are targeted towards them.
As we 'advance' into the 21st century the adverts are beginning to reflect males as more culpable to this ideology.
This is equality; we are all subjected to the constant barrage of hyperbole.
I am not retreating- I am advancing in another direction.