May have been mentioned before but sponsor's names being included in the title of things in the media.
It's not like they're giving the money to the BBC, ITV, newspaper whatever so why include them?
Things like the Orange British Academy Awards, the Barclays Premier League, the RBS Six Nations, he FA Cup Sponsored by Carling etc . .
There comes a point where you need to not just pull people out of the river. You need to go upstream and find out who is pushing them in.