May have been mentioned before but sponsor's names being included in the title of things in the media.
It's not like they're giving the money to the BBC, ITV, newspaper whatever so why include them?
Things like the Orange British Academy Awards, the Barclays Premier League, the RBS Six Nations, he FA Cup Sponsored by Carling etc . .
Sam: Hey, come on Carla. I had twins once. It was the best day of my life!