May have been mentioned before but sponsor's names being included in the title of things in the media.
It's not like they're giving the money to the BBC, ITV, newspaper whatever so why include them?
Things like the Orange British Academy Awards, the Barclays Premier League, the RBS Six Nations, he FA Cup Sponsored by Carling etc . .
We can't go out with damp shirts on. We'd catch pneumonia if we went out with these on our backs! We'd seize up before the band got to "Who's taking you home tonight?" ..... "Who's taking you home tonight?" - the St. John's Ambulance, mate!